H&M’s 50 States of Fashion

Hello, friends! Today I am bringing you some fun news about Life with Emily and H&M! I have been bursting with excitement for the past month over this new opportunity! About a month ago I was contacted by KCD Worldwide in regards to their client H&M. H&M was starting a new campaign called 50 States of Fashion, had found my blog, and wanted me to solely represent North Carolina in the campaign! Talk about an “ahhhhh” moment! I definitely screamed at the news! Over the past month I have been working with H&M representatives to bring you a fun new campaign, 50 States of Fashion, where 50 style bloggers (one from each state) will showcase their H&M style.
But it gets better….. the 50 States of Fashion Campaign launches H&M’s Online shop to the US. That’s right, the days where you browsed H&M wishing they offered online shopping are over! Beginning today you can now shop online at www.hm.com/us! (the fashion gods, along with millions of other girls, are definitely screaming in excitement!)
So, aside from my awesome news, I have some good news for each of you H&M lovers out there! The 50 States of Fashion Campaign wants you to show off your style! Upload a photo on Instagram wearing H&M and tag it as #HMShopOnlineXX (XX being your state’s initials) and you could win a $250 gift card or a grand prize of a $1,000 gift card to H&M and a trip to NYC!! So…what are you waiting for?!? Get to snappin’ those pics! 
Check out 50statesoffashion.com to see all state Ambassadors, see the rules of the contest, and see who is posting for your state! 

Top: Urban Outfitters (similar) | Skirt: H&M c/o | Necklace: Molly Suzanne Boutique c/o | Shoes: Old Navy |

Be sure to check back over the next month for some more H&M posts and updates on the 50 States of Fashion!

Leave a Reply


  1. Madeline wrote:

    Gorgeous skirt ! And congrats on the opportunity !

    Madeline | Its a Mads Mads World

    Posted 8.1.13 Reply
  2. Hanna Lei wrote:

    I love this skirt is so pretty. –Hanna Marie

    Posted 8.1.13 Reply
  3. x Judit wrote:

    Wow, but pretty skirt, necklace and bracelets <3 <3

    Posted 8.1.13 Reply
  4. Vanessa wrote:

    This is super cute! SO classy 🙂

    Posted 8.1.13 Reply
  5. I'm absolutely in love with your skirt! You look gorgeous.


    Posted 8.1.13 Reply
  6. Petra wrote:

    Amazing outfit. I'm in love with this pretty skirt. Love the necklace too.
    Have a lovely day.
    xo, Petra


    Posted 8.1.13 Reply
  7. Jamie wrote:

    SO proud of you, Em! & you look adorable in this outfit. Hope you're having a great time at Disney<3

    Posted 8.1.13 Reply
  8. Cute! Congrats!

    Rebecca {at} Preppy Panache

    Posted 8.1.13 Reply
  9. that's so exciting!! love this skirt paired with that necklace-perfect!

    Posted 8.1.13 Reply
  10. Kimberly N wrote:

    So exciting!!! You look gorgeous! They could not have picked a better women for the job!! Congrats!

    Posted 8.1.13 Reply
  11. michelle wrote:

    congrats! so exciting!

    Posted 8.1.13 Reply
  12. Congratulations Emily on such an awesome opportunity!!

    Posted 8.1.13 Reply
  13. Oh my gosh! How exciting! Congrats on being chosen to represent! You are just perfect for it. I'm also excited H&M will be online

    Posted 8.1.13 Reply
  14. Ruth wrote:

    That is amazing news. I am excited for you.

    Posted 8.2.13 Reply
  15. I love the necklace! Congrats on being chosen at part of the H&M campaign!

    Posted 8.2.13 Reply
  16. Amazing skirt and congrats on a wonderful opportunity!


    Posted 8.2.13 Reply
  17. Rachel R wrote:

    Yea girl.

    Posted 8.2.13 Reply
  18. Shannon wrote:

    Love the outfit and congrats!

    Posted 8.5.13 Reply
  19. Jessica wrote:

    Congrats on this opportunity!! You'll be great!

    Posted 8.5.13 Reply
  20. cute outfit!
    xx Stephanie (www.stephaniesstyleblog.blogspot.com)

    Posted 8.7.13 Reply

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